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		The Retirement Handbook Check current price & buy online.
	Description: Readers can save thousands of dollars in legal fees and unnecessary expenses by consulting this excellent, comprehensive resource. This authoritative guide provides the survival skills crucial to building a happy, healthful, and fulfilling retirement, including: effective financial and estate planning, handling real estate, managing credit, maintaining good life insurance, providing for health care, planning for disability, preparing a will, creating a living trust, understanding pension and social security benefits, and protecting against crime and fraud. Lifestyle issues such as staying independent and enjoying vacations are also discussed. The appendix contains extensive lists of helpful federal and state agencies, organizations, and other valuable information sources. Comprehensive and... click here for more info
		Your Living Trust and Estate Plan: Third Edition Check current price & buy online.
	Description: By Harvey J. Platt. This completely up-to-date guide explains the latest strategies for using a living trust to create a flexible estate plan. The author clearly and concisely discusses the effects of The Economic Growth and Tax Relief Reconciliation Act of 2001 and the fundamentals of estate, financial, and tax planning in easy-to-understand terms, mapping out effective techniques for saving money and property, and including important subjects not covered in other books (such as estate planning for the HIV positive). Readers will learn strategies for reducing probate costs, creating flexible estate plans, and planning for disability. This valuable planning tool will make its readers more informed participants in the estate-planning process, pointing out the dangers of the "do-it-yourself"... click here for more info
		The Money Mirror: How Money Reflects Women's Dreams, Fears. . . Check current price & buy online.
	Description: The Money Mirror shows how women's attitudes towards money reflect their feelings about themselves. Through better understanding the ways they relate to money, women can develop positive emotional attitudes and gain control of economic and personal issues."Lieberman and Lindner document how intelligent women are still very often prey to . . . a vicious cycle of fear and confusion that prevents us from effectively earning, negotiating, investing, and managing our incomes. This lively, anecdotal book explores women's historical relationship to money, the common symptoms, . . . and the antidotes." --Ms. Magazine... click here for more info
		The Entrepreneurial Age: Awakening the Spirit of Enterprise in People, Companies, and Countries Check current price & buy online.
	Description: by Larry C. Farrell. This revolutionary business guide explains how the power of entrepreneurship can be harnessed by individuals, organizations, and entire countries to compete and thrive in the 21st century. Examining the four fundamental practices of the world's great entrepreneurs, the author provides simple and proven strategies for creating and implementing business plans on all levels, from the mission statement to day-to-day organization practices. The book gives timely advice not only to individual entrepreneurs, but also explains how entrepreneurial culture can be developed and fostered in corporate and governmental settings. Chapters show decision-makers ways to facilitate high-speed innovation, free the genius of the average worker, translate job satisfaction into high-quality... click here for more info
		Legal Forms for Everyone Check current price & buy online.
	Description: Fourth Edition with CD-ROM by Carl W. Battle, Attorney at Law. The most commonly needed, ready-to-use legal forms come with precise instructions on how to use them. A CD-ROM has been included containing each of the forms in the most popular word-processing formats for both the Mac and PC. "An outstanding legal guide to help you save time and money. You'll find clear and simple advice on the basic principles of the law. When you do need a lawyer, Battle offers great advice on how to find one." --Literary Guild. 8 1/2 x 11, 224 pages; Softcover (with CD-ROM), ISBN 1-58115-090-3.... click here for more info
		The Copyright Guide: A Friendly Handbook to Protecting and Profiting from Copyrights, Third edition Check current price & buy online.
	Description: by Lee Wilson. This prized legal companion is the definitive handbook for anyone looking to understand and benefit from copyrights in the Information Age, from artists to musicians, software designers to writers, craftsmakers to photographers, and entrepreneurs to media moguls. Updated and expanded to reflect important recent changes in U.S. copyright law and the impact of the Internet on copyrights, this revised edition covers what can and cannot be protected under current law; duration and scope of protection; notice and registration; how to avoid infringement and what to do if you suspect infringement; how copyrights are exploited in the marketplace; and much more. Veteran intellectual property lawyer Lee Wilson engagingly teaches the ins and outs of copyrights in a logical, progressive... click here for more info
		The Trademark Guide Check current price & buy online.
	Description: Anyone looking to understand and benefit from trademarks should consult this authoritative, up-to-date handbook for complete information. Written in an easy-to-understand style, this comprehensive guide covers what can and cannot be protected, duration and scope of protection, notice and registration, how to avoid and evaluate infringement, and how trademarks are used and abused in the marketplace. Wilson, an attorney and former creative director of a marketing firm, treats recent legislative changes and the hot trademark issues raised by the Internet and the World Wide Web. The Trademark Guide gives explicit instructions for safeguarding trademarks and may also spark some new ideas for earning money from them. A must for any business with trademark concerns.... click here for more info
		Old Money: The Mythology of Wealth in America Check current price & buy online.
	Description: This insider's look at inherited wealth in the United States explores the complex meanings of money and success in American sociey with a new introduction that examinies whether America's privileged class will be willing or able to play a leadership role in the twenty-first century."This witty and elegant meditation on the making and the meaning of America's upper clas is both a delight to read and an act of social illumination." --Arthur Schlesinger, Jr."I don't think any insider has told us more about any class in America than Nelson Aldrich tells us here about his own." --Philip Roth... click here for more info
		The Soul of the New Consumer: The Attitudes, Behaviors, and Preferences of E-Customers Check current price & buy online.
	Description: This groundbreaking book presents in-depth analysis of new customer behavior and reveals how profoundly the Internet has transformed customers' demands. E-business strategists Laurie Windham and Ken Orton advise businesses on how to create successful online customer relationships and predict what will be required to capture the next wave of new consumer opportunities. Based on years of market research with thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining customer loyalty; acquiring new customers; respecting consumers' privacy; developing sales and distribution channels; breaking through to new online markets; and understanding consumer versus business markets. The Soul of the New Consumer will empower executives, managers... click here for more info
		Estate Planning and Administration: How to Maximize Assets, Minimize Taxes, and Protect Loved Ones Check current price & buy online.
	Description: by Edmund T. Fleming. The complexities of planning and administering an estate are clearly explained in this up-to-date, thorough, and authoritative guide. From wills, trusts, powers of attorney, and health care directives to probate and administering an estate, it's all here in easy-to-read, plain English. A five-step planning process details how to create and implement a sound estate plan, and in-depth coverage of federal tax issues offers sure-fire money-saving techniques for decreasing estate taxes as well as a comprehensive explanation of how to successfully fulfill all the necessary federal requirements when settling an estate. Numerous checklists and "true life" examples provide the layperson with indispensable tools for understanding and working through the complete estate plan... click here for more info
		Turn Your Idea or Invention into Millions Check current price & buy online.
	Description: By Don Kracke. Now an inventor whose product ideas have generated over one billion dollars in retail sales shares his success secrets for aspiring inventors! In Turn Your Idea or Invention Into Millions, celebrated inventor and best-selling author Don Kracke begins with the first flash of inspiration and guides readers, step by step, through the adventures, passions, and pitfalls of launching a new product. This entertaining, humorous, and incredibly informative guide reveals hundreds of insider tips on researching, patenting, manufacturing, funding, and promoting an invention. Don Kracke shares his success secrets to help fledgling inventors take ideas from their imaginations and bring them into the commercial marketplace. Readers will discover what to do--and what to avoid--when getting ... click here for more info
		Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy Check current price & buy online.
	Description: by Marc Gobe. Leading brand designer Marc Gobe builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobe argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship. Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising manage... click here for more info
		Dead Ahead: The Web Dilemma and the New Rules of Business Check current price & buy online.
	Description: The visionary business strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Six new rules behind emerging Web business practices are revealed--strategies, tools, and concepts that companies can use to succeed in tomorrow's electronic marketplace. Lucidly written text details innovative ways to facilitate consumer behavior on the Web; create a Web game plan that fits business needs; resolve leadership, organization, and budgetary issues for Web strategies; establish a brand, gauge competition, internationalize Web presence; and invest in the right technology to succeed.... click here for more info
		Winning the Divorce War Check current price & buy online.
	Description: This is a no-holds-barred approach to nuptial conflict designed to help identify and achieve divorce goals. Successful divorce attorney Ronald Sharp presents battle-tested, practical strategies reaped from the thousands of divorce cases he has handled over more than twenty years. He shares secrets with his readers that many other lawyers would never reveal. In concise, easy-to-read language, he discloses specific tactics for:Planning for divorce before it happens;Safeguarding rights to marital property, child support, and alimony;Ensuring prenuptial agreements are upheld; Defining divorce objectivesDeveloping a child custody planProcuring a separation agreementKeeping track of family assets, finances, and tax recordsObtaining temporary child support and custodySelecting and working with an... click here for more info
		Emotional Branding: The New Paradigm for Connecting Brands to People Check current price & buy online.
	Description: by Marc Gobe. A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet. 6 1/4 X 9 1/4, 352 pages; Hardcover, ISBN 1-58115-078-4.... click here for more info
		Business and Legal Forms for Interior Designers Check current price & buy online.
	Description: by Tad Crawford and Eva Doman Bruck. This latest addition to the best-selling Business and Legal Forms series provides 42 essential forms and checklists--all ready to copy and put to immediate use in any interior design studio! Each form includes step-by-step instructions and can be used as is, or easily tailored to meet a specific business situation. Readers will find a model job master index, product plan and budget, time sheet, contract with frabricator, estimate request form, client status report, commission of artwork contract, nondisclosure agreement, and much more. An accompanying CD-ROM contains electronic copies of all these forms and checklists in both Mac and PC formats. 8 1/2 x 11, 240 pages; Paperback, ISBN 1-58115-097-0.... click here for more info
		The Patent Guide Check current price & buy online.
	Description: Indispensable to any would-be inventor, these pages explain exactly how to move an idea from your head to the drawing board to the marketplace. With simple forms and practical advice on how to make money from inventions, this book clearly explains what can be patented, how patent protection works, and how foreign rights are obtained. Included are details on dealing with invention brokers, lawyers, and agents, and other relevant notes.... click here for more info
		The Secret Life of Money: How Money Can Be Food for the Soul Check current price & buy online.
	Description: This compelling blend of psychology and economics delves into ancient tales and modern events to lift the veil surrounding money. From King Midas to the credit card, the book uncovers the sources of our firmly rooted and unexamined assumptions about money.Winner of the Body, Mind, Spirit l997 Award of Excellence as one of l996's outstanding books in print."The author uses history, mythology, folklore, and psychology to reveal the ways in which monetary concerns can affect us. He is an excellent weaver of tales, and his compelling style makes this book fascinating reading. From ancient myths to modern illustrations, Crawford reveals the ways in which money can impact our lives both for good and for evil. By dispelling illusions about money, he brilliantly guides us toward the values that ar... click here for more info
		The Money Mentor: A Tale of Finding Financial Freedom Check current price & buy online.
	Description: By Tad Crawford. Getting rid of debt and bringing your financial house in order has never been easier with this modern-day parable on the art of achieving financial balance. Written as an entertaining, up-beat novel, it provides readers of all ages with the essential step-by-step tools they need to put their financial houses in order, eliminate debt, and increase income. At the heart of the story is 23-year old Iris, a dancer who, like thousands of fellow Americans young and old, is suffering from acute financial turmoil: with half a dozen maxed-out credit cards, an open bill with the IRS, and a job in which she doesn't make enough to pay back her debt, she can hardly afford a long-overdue visit to her dentist. Condemned to immobility in the examination chair, Iris finds herself facing a d... click here for more info
		What Money Really Means Check current price & buy online.
	Description: By Thomas M. Kostigen. What Money Really Means leads readers on a fascinating exploration of the significance of money. Starting with the invention of "hard cash" in the form of silver coins, CBS MarketWatch columnist Thomas M. Kostigen and a host of experts--including Yale Economics professor Martin Shubik; Dee Hock, inventor of Visa; and Nobel prize winner Joseph Stiglitz--trace the evolution of money from physical object to electronic promise. Through a series of interviews--with average American families, prison inmates, Donald Trump, welfare mothers, lottery winners, shelter dwellers, and old money heirs--Kostigen provides a multi-layered perspective of money's significance: How much is necessary for survival? How integral is it to identity? Can it mitigate suffering? Can it buy happi... click here for more info
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