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A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)
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| | Description: Branding is ultimately the way you differentiate your product from the competition....... click here for more info
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Unabridged)
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| | Description: Every marketer tells a story. And if they do it right, we believe them....... click here for more info
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Differentiate or Die (Unabridged)
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| | Description: In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...... click here for more info
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Disciplined Decisions: Aligning Strategy with the Financial Markets
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| | Description: It's hard to determine how an investment will ultimately influence a company's value, but by drawing on...... click here for more info
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Free Prize Inside! & Purple Cow
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| | Description: In this audio of Free Prize Inside!, Seth Godin shows how you can make your customers feel that way about your product or service, whatever it is....... click here for more info
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From .com to .profit: Inventing Business Models that Deliver Value and Profit
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| | Description: Until now, all it's taken to build a successful e-business is the right technology....... click here for more info
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Gonzo Marketing: Winning Through Worst Practices
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| | Description: From the author of The Cluetrain Manifesto comes Gonzo Marketing, a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...... click here for more info
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Guerrilla Marketing (Unabridged)
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| | Description: When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on...... click here for more info
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Guerrilla Marketing Attack (Unabridged)
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| | Description: Today's marketplace is more competitive than at any other time in history. Does your...... click here for more info
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Guerrilla Selling (Unabridged)
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| | Description: Looking for some creative ways to increase your corporate sales and your personal income?...... click here for more info
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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| | Description: In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable....... click here for more info
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How to Drive Your Competition Crazy
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| | Description: Guy Kawasaki presents the definitive take-no-prisoners' guide on how to win in business. A key...... click here for more info
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Is Your Company Ready for One-to-One Marketing?
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| | Description: Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review...... click here for more info
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Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed
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| | Description: Selling is the second oldest profession, often confused with the first....... click here for more info
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Permission Marketing
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| | Description: The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...... click here for more info
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Real-Time Marketing
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| | Description: Technology is leading to rapid, all-encompassing changes in the modern business environment...... click here for more info
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Selling the Invisible: A Field Guide to Modern Marketing
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| | Description: In order to market effectively, you must learn how to sell something you can't even see - services...... click here for more info
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Stanford CEO Forum: How to Build a Brand
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| | Description: John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he is the brains behind...... click here for more info
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The 22 Immutable Laws of Marketing
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| | Description: The 22 Immutable Laws of Marketing can mean the difference between success or failure for your...... click here for more info
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The Agenda: What Every Business Must Do to Dominate the Decade
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| | Description: The agenda: nine powerful and practical business ideas for today's world of fierce competitors and even fiercer customers...... click here for more info
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The Future of Success
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| | Description: The dizzying exuberance of the Internet-driven marketplace offers unprecedented opportunities and an ever-expanding choice of deals, products, investments, and jobs...... click here for more info
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The Invisible Touch: The Four Keys to Modern Marketing
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| | Description: Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...... click here for more info
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The New York Times Pocket MBA: Sales and Marketing (Unabridged)
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| | Description: Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing...... click here for more info
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Unleashing the Ideavirus
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| | Description: Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...... click here for more info
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Using Evangelism to Sell Products, Companies, and Ideas
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| | Description: There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki...... click here for more info
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Your Marketing Sucks. (Unabridged)
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| | Description: This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves....... click here for more info
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Zingerman's Guide to Giving Great Service: Treating Your Customers Life Royalty (Unabridged)
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| | Description: Do you really need another audiobook on customer service?....... click here for more info
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